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Salesforce Marketing Operations Manager

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Location: Addison, TX, United States
Date Posted: Nov 22, 2021

Job Description

Description

Securonix is the leading provider of security intelligence solutions. We offer innovative technologies to detect, monitor, investigate and manage security threats and risks. At Securonix, we focus on the application of advances in the fields of computing, statistics, behavioral sciences, machine learning and artificial intelligence for solving core security problems.


We are headquartered in Addison, Texas and have offices and employees around the globe. Securonix serves the largest, most demanding enterprises worldwide. We are Passionate, Innovative and Creatively disruptive. We embrace new ideas and like to challenge the status quo. We collaborate as a team, learn from our ecosystem, tackle challenges, build and re-build. We believe our innovation enables security to be one of your greatest competitive advantages,


The Position:

The Salesforce Marketing Operations Manager will be a key member of the Operations team dedicated to marketing. This individual will help drive key objectives for the business and turn data-driven insights into actions. You will build and execute core operational processes while also maintaining the infrastructure that powers them. 


Responsibilities:

  • Work closely with the Sr. Director, Demand Generation of Marketing to execute marketing programs into our CRM platform
  • Be intimately familiar with the inner workings of Salesforce.com including field management, workflows, and process builder. Work closely with the Sales Operations team on enhancements
  • In collaboration with Sales Operations, maintain/ enhance database quality, provide segmentation for marketing campaigns in compliance with GDPR Laws.
  • Identify areas to improve efficiency and effectiveness of marketing systems, CRM systems, and data integration. 
  • Make recommendations based on industry best practices.
  • Build nurture campaigns, that include multi-channel outreach and promotion to sales based on logic flows

Qualifications and Experience:


  • 4+ years of work experience with Salesforce.com
  • Strong background with a variety of Martech stack: Marketo, 6sense, Openprise, Google Tag Manager, Drift, and how to integrate with Salesforce.com
  • Experience leading and creating marketing analytics reporting
  • Strong experience with Salesforce Administrator Setup; workflows and process builder
  • Strong understanding of marketing and sales funnels, list segmentation; ability to understand workflow processes and systems within the marketing and sales funnel.
  • Experience with lead routing, scoring tools, deduplication, and data upload applications
  • Strong grasp of customer data, analytics, and the importance of proper attribution tagging
  • Ability to work with a rapidly changing environment and ambiguity, collaborate with cross functional teams, multi-task and prioritize workloads; ability to take initiative to achieve results, and meet short deadlines.
  • Excellent communication skills with a proven ability to distill complex ideas and data into easy-to absorb information bites.

Education:

  • A four-year undergraduate degree is preferred.

Securonix, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty or status as a covered veteran in accordance with applicable federal, state and local laws. Securonix complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Securonix expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, national origin, age, genetic information, disability or veteran status. Improper interference with the ability of Securonix employees to perform their expected job duties is absolutely not tolerated.

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