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Senior Product Marketing Manager (Analyst Relations and Competitive Intelligence)

Location: Austin, TX, United States
Date Posted: Aug 31, 2021

Job Description

Description

Key Role Objectives

  • Support sales and marketing teams on positioning Securonix solutions based on a deep understanding of the competitive landscape
  • Support product development by helping prioritize features and capabilities based on competition solutions strengths and weaknesses
  • Strategically engage with analysts to bring insights to Securonix roadmap.
  • Manage and centralize response to key research projects such as Gartner Magic Quadrants and Forrester Waves.

Responsibilities

  • Actively research the SIEM, SOAR and XDR market space, competitor product strengths, improvements and weaknesses at a technical level 
  • Become Securonix go-to expert on our competition and all related SIEM market movements
  • Work with product management to support product capabilities definition and prioritization to further differentiate us from the competition
  • Perform technical assessments of competitors solutions and produce actionable sales advice
  • Track market movement, investment, and M&A activities that may impact our business and decision-making
  • Develop and maintain competition battlecards and supporting documentation
  • Understand and clearly communicate competitive pricing, packaging, and positioning
  • Ensure a library of up to date competition intelligence is readily available to sales, marketing and sales engineering
  • Support sales and sales engineering in developing strategies for individual deals when deeper competition comparison is required
  • Drive consistent interaction and engagement with analysts and influencers to inform and influence them to create strategic differentiation via briefings, inquiries, document reviews, SAS days and event 1:1s.
  • Respond quickly to analyst requests; coordinate and manage all submissions for upcoming research reports.
  • Coordinate calendars and schedule inquiries and briefings; conduct preparatory meetings with stakeholders and spokespeople.
  • Publish a quarterly analyst newsletter; manage newsletter editorial calendar.

Requirements

  • Must have a solid understanding of cybersecurity markets, products, challenges, vendors, and technologies
  • Self-starter and motivated and creative problem solver
  • Excellent written presentation and communication skills
  • Technical abilities to extract useful data from a large variety of internal and external information sources. And the ability to synthesize data from those sources into actionable insights.
  • Strong technical skills to understand products capabilities based on demos, product documentation, and other available information
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